Myntra Insider: A win- win game


When the bigwigs of the online retail marketplace are getting creative by the day to get their customers hooked onto their website and be treated like royals! Competition is indeed a friend of the customer! It gets the marketer to invent fanciful ways to lure the customers and in turn drive humungous traffic onto their website.

Myntra Insider is one such innovation by Myntra. The move comes with an attempt to increase traffic on the website thus translating into sales.

In a span of one year, the management is looking at 10 million users and to almost double the per-user visit on the portal.

“We want customers to come on the app and spend more time with our content and commerce,” said Ananth Narayanan, chief executive of Myntra-Jabong.

The rewards are not too difficult to earn. Customers need to visit the app more often, purchase, provide reviews and ratings for purchases made. In partnership with companies like Zomato, Tata Sky, Zoom Car, PhonePe, Gaana, BigBasket, among others, customers can redeem their Myntra points.

Flipkart, the parent company of Myntra is ahead in the race where loyalty points are translated into free shipping, preference in shipping early, benefits of early access during sales to name a few.

Myntra is also expecting to expand their brick and mortar model by opening around 100 offline stores in the coming two years.


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