The bigwigs of the online retail marketplace are getting creative by the day. They want to get their customers hooked onto their website and enjoy royal treatment! Competition is a friend of the customer! It gets the marketer to invent fanciful ways to lure the customers and in turn drive humungous traffic onto their website. Myntra Insider is one such innovation by Myntra.
The move comes with an attempt to increase traffic on the website thus translating into sales.
In a one year span, the management is looking at 10 million users. and almost double the per-user visit on the portal.
“We want customers to come on the app and spend more time with our content and commerce.” Ananth Narayanan, chief executive of Myntra-Jabong said.
The rewards are not too difficult to earn. Customers need to visit the app more often, purchase, provide reviews and ratings for purchases made. So, in partnership with Zomato, Tata Sky, Zoom Car, PhonePe, Gaana, BigBasket, among others, customers can redeem their Myntra points.
Moreover, Flipkart, the parent company of Myntra is ahead in the race. They translate loyalty points into free shipping, preference in shipping early. This is the benefit of early access during sales to name a few.
Myntra is also expecting to expand their brick and mortar model by opening around 100 offline stores in the coming two years. Know more here.
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